You know, a subscription to a game is simply our way of supporting the effort that HTC puts forth. We like his product. We like his service. We have no problem paying him for it. To consider cutting the price simply to attract more players does not build a stronger player base, it brings bodies, nothing but bodies who will move on to the next "game" that goes to $9.00 bucks. That is not a strong base, that is not a loyal base. Now, consider, if the price changes from $15.00 to $10.00 how many more subscribers have to join the game simply to get back to the income that was generated before? So we pack the arenas with more people, increase the load on the servers, increase the BS on the forums that has to be managed, and increase the staff to accommodate the influx of new subscribers simply to generate the amount of income that is coming to them now. And that only happens "if" the population of the game increases by about a third more. Do you have that many friends?
So, you have a couple of friends who would come racing here, but simply cannot make the change over $5.00? Not missing them.
If you like the game, support it.