Probably because the time it takes to accelerate to the 400kts or so needed to zoom climb to 10k is overlooked.
If you're at sea level, doing 400kts or so, and you zoom climb, yes, you'll make it to 10k faster than if you climbed at Vy. However, from a dead start, or starting at Vy, you'd find that it was faster to climb using Vy. It would take several minutes to accelerate to the airspeed required to do a pure zoom climb to a 10k target altitude... and even then it might still fall short.
Also, keep in mind that zoom climbs are only useful if you can control the aircraft upon reaching your target altitude. So zooming to 10k, only to have your airspeed at 55kts, isn't going to do much good as you're going to stall and have to nose-down, losing altitude, to regain enough airspeed for control. So zooming to 10k in and of itself is relatively worthless, you need to be able to zoom climb and then recover before MCA, or minimum controllable airspeed.
The usefulness of Vy becomes apparent once the above is realized.