In case no one figured it out...
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Science has finally proven what most men have known since puberty: They cannot think rationally with beautiful women on their minds.
In a study conducted by psychologists at McMaster University in Hamilton, 209 students were shown pictures of men and women of varying attractiveness. The photos were from
http://www.hotornot.com, a Web site that lets viewers rate the desirability of people who submit pictures of themselves on a scale of one to 10.
The students were then offered the chance to win money. If they rolled double digits on dice, they could accept a cheque for between $15 and $35 the following day, or wait a week to eight months for a larger sum -- $50 to $75. After viewing pictures of "hot" women, male students were more likely to choose the immediate option instead of waiting for the larger reward.
Female students, on the other hand, were not swayed by images of "hot" men and chose the larger reward.
Enticed by images of attractive women, men may choose the immediate cash reward with hopes of wooing said women with said money, suggested Dr. Margo Wilson, the lead researcher and a professor of psychology at McMaster.
In an interview with the Nature News Service, Dr. Wilson also suggested the results support the theory that advertisements featuring beautiful women tempt men to reach for their wallets. "But I guess the marketing people already knew that."
Dr. Wilson and her co-author, Dr. Michael Daly (who is also her husband), describe their research in Biology Letters, a Royal Society journal.
Another recent study also documented changes in men's saliva when beautiful women are present. Men do not actually drool more, but their spit becomes super-charged with testosterone. Scientists at the University of Chicago paid 41 heterosexual male students US$10 each to examine their saliva. Researchers took saliva samples when the students arrived at the laboratory. They were then led to believe the rest of the test was running behind schedule and made small talk with research assistants who acted as "stimuli" during the five-minute wait. Fifteen minutes later, scientists took another saliva sample. The testosterone levels in the saliva of men who had spent time with one of five fetching female assistants jumped by 30%.
"Results were generally consistent with the possibility of a mating response in human males," the researchers write in the latest issue of the journal Evolution and Human Behavior.
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