Because they count points.
Hawthorne Effect - if you measure it, it gets better
I enjoy maximizing my score.....just like golf
You are right, I know when I hit my target, which I do most times...I just want to reinstate the old score report.
I probably don't fall into the elitist group - those that play simply for the honor of battle. (gag) Since someone is counting score, I want to be the best at it.
Call it competitive. And it's not for everyone, so I am not trying to imbue anyone else with that desire.