Yo! RPM, Rotel is not Rotel, and hasn't been since it was sold in 1992. They ceased using the local chilies and tomatos soon after. If you want real "Elsa" Tomatos and Chiles (Rotel), then you need to buy whatever is canned by the Rio Grande Canning Company and locally labeled (HEB here).
edit-and it wasn't done to be evil, just to meet demand, but commodity tomatos and chilies are not the same.