Winnibility divided by agenda.
Can this guy win? If so, does he speak to our agenda. Does he speak to our agenda? If so, can he win?
That's the equation. Anything else is just throwing money down the drain.
As far as the "smokey back room" types are concerned, their guy has to be able to win. First and foremost. And the only way he can do that (talking about Republicans here now) is by relying on a voting block that can get that done. So the only way to do it is by having a guy who appeases that block.
..... essentially making him unelectable by the rest of the country.
The more that block turns up the heat (such as Schiavo, choice, school prayer, SC nominations) the tougher it becomes for the Republicans who got elected by them. The tougher it will be for another Republican to get elected on the next go around.
Like I said - they signed a deal with the devil.