I hate that thing.
Two ad guys sitting around the prop room.
Ad guy 1: "Well Stan..any bright ideas? Im lost."
Ad guy 2: "Hey...whats that?"
Ad guy 1: "This? Its a giant stuffed tooth I guess."
Ad guy 2: "Here...put a baseball cap on it."
Ad guy 1: "Where are we going here Stan? (puts cap on tooth)
Ad guy 2: " Nah..thats all wrong..try the cowboy hat"
Ad guy 1: "Ok..."
Ad guy 2: " Eureka!"
Ad guy 1: "Wtf is it?"
Ad guy 2: " Its the "Ranch-tooth"
Ad guy 1: (blank stare)
Ad guy 2: "You know..like a sweet tooth, but for Ranch dressing!"
Ad guy 1: Yuck..thats all you've got?
Ad guy 2: You gonna go in there and tell J.B. we got nothin?"
Two weeks later-- "Ranch...Ranch...Ranch"
J.B: Ok...what was I smoking when you guys presented this idea to me?