Well, dunno about the first one. My personal opinion on personal firewalls is they're a waste of time - good AV/Antispyware/Ad blocking plus an up to date OS will do a better job. And that first one doesn't look like much more than that.
The second one is getting better. However I dunno what the price is but it looks very similar in basic spec's to a Sonicwall TZ150 (
http://www.sonicwall.com/totalsecure/ts10.html) . I suspect its very close - I'm converting a small reseller over from Zywall to Sonicwall here at the moment, they've outgrown Zywall and are looking for the next step up. The entry level product was very close in $$$.
The TZ150/Totalsecure 10 is gonna give you a good firewall, plus gateway AV, antispyware, IPS, Content Filtering (believe it or not its qutie handy), plus 1 year of 8x5 support and ViewPoint. ViewPoint is the logging software which produces reports (can be automated) and really lets you know whats happening.
Basically, this baby firewall has 90% of the security services I sell in my enterprise boxes (with lower throughput though ).