The selling isn't the outrageous part, it's the fact that there are buyers. If the buyers can consistently show a positive return on their investment, that means that the viewers really are paying attention to this type of product placement/naming.
If _THAT'S_ the case, then it's not the owners of the races that should be admonished, it's all the idiots^H^H^H^H^H^Hviewers who are the real suckers^H^H^H^H^H^Hpeople that should be criticized.