Yassir .. emailed them .. got the response:
'Check your local bank for the current conversion rate..'
..and 'you purchased product from Trend.uk' (that's where the link took me for buyin it) ..'that's why it was billed in pounds instead of dollars'
..and 'could you fax, email, or send a link to show a different offer?'
So I pasted the link into an email, and copied the web page into it also, listing it for ~44 *dollars* ..and yes ..the product seems to work fine.
I just hate bein ripped off.
-GE (apparantly its my time 'in the barrel' with these guys.. let the games begin ..already reported them to my credit card company for fraudulent advertising. . next step is better business bureau .. etc)