Superbowl:
In order to be eligible for superbowl tickets, fans must be able to prove attendance at at least one regular-season game of one of the two competing teams. Pass a law requiring a mandatory paid holiday for any fan holding a superbowl ticket, running from the Thursday before the game to the Tuesday afterwards. Inside the stadium, a two-drink minimum will be strictly enforced.
Corporate fatcats can still have the skyboxes.
Superbowl is played outside, in someplace where the weather is likely to be unpleasant. None of this BS airconditioned/keeping cool down south pampered crap: we get enough of that with the SEC fans crowing about how their teams are the best because they've never played in real football weather. If there's not a good chance of snow, fog, really cold temperatures, driving rain, or other nasty weather, you don't schedule a superbowl there.