I'm not sure there is a literal meaning of the kanji under the Ferrari logo that is important, but it would be pronounced like ferrari.
That idea matches with the kanji on the doors, which is just the Chinese translation of "Ferrari 15,000 red miles"
Glancing at the website, I would guess the logo is for Saima Avandero, one of the sponsors.
I can't make out the kanji on the mirrors. Too small.