A company called Geltec has some new gels with some amazing damping characteristics. They dropped an egg from a 7 story building onto it without breaking the egg.
Here is a video:
Link>>The guy with the mic doesn't believe it will work. He asks the president if it really won't break and the president says that it's fine, no problem. He still doesn't believe him, saying something to the effect of, "Here's the first try..."
They dropped a champagne glass later, and it didn't break.