My dissertation was an intricate series of aggressive backhands with an entire section devoted to 'english' (vis a vis induced spin, not the language). Dramatically, I ended with a series of 'no hit 'ems' serves, which caught everyone by surprise as traditionally, you would logically cover serves at the beginning. But the point I was trying to make was that if you're on the receiving end of a proper serve, it's all "over".