Just saw the best football tv ad evar!
http://www.hummerhelps.com. It's all about how hummer owners are heros for saving everyone during natural disasters, towing cars out of ditches, "banding together" to help out, etc.
Funny thing, my brother recalls every hummer he ever saw on a real trail was either broken or heading home because the driver didn't want to break their expensive toy on terrain that my bro's $3000 bronco could easily handle even without a locking center diff.
That, and the enviro whackos will of course point out that hummers are so environmentally damaging, they could be blamed in part for the extreme weather that hummerhelps.com is holding up as examples of where hummer drivers are helping everyone out.
It's sort of like starting a house on fire, then taking credit for saving the household cat...
Anyhow, it gets my vote for best football tv ad evar!!!111one