I went next door to H.H. Gregg and they had the same model in stock at the circuitcity.com price. It seems a stupid business practice to have your company's web site competing with your brick and mortar stores.
They're catering to different crowds. To stereotype, older folks who don't really shop on the intertubes still shop in stores. While younger generations are going to shop and compare online. Their warehouses that ship circuitcity.com's stuff has A LOT less overhead than the actual store. Comparing prices on the internet takes seconds so they have to keep their prices low to compete, while at the brick and mortar store, how many people are going to shop all around town for that extra $10 off?
I went to CC today and everything was 10% off, 20% on DVD's and 30% of accessories that usually have a pretty good gross profit percentage. The parking lot was packed, and it filled the two neighboring stores as well. Some people were walking away with HDTV's and stuff but I saw a lot of people that walked out empty handed. I guess if I was in the market and had the money, I may have considered buying a TV, but with "All sales final" I'll pass.