I think "out now!" implies "available for purchase", much more strongly than "in existence even though you can't get one at this time"
Just my opinion.
Another opinion - it's a fast card that is intended only for a small customer base of extreme hardware enthusiasts. It will never drop in price and it will not be produced in huge numbers. AMD will not time the release of faster cards in order to squeeze more sales out of this particular card either... As soon as a faster card is available for sale, this one will go out of production.