The game is simple. The object is to not think about The Game. If you think about the game, you lose. If/when you lose, you must say out loud "I lose" where ever you are. If/when you lose, you have 30 minutes to continue thinking about The Game, but after, you are back to playing The Game and can lose again. Soon everyone in the world will be playing The Game.
P.S. I lose.
