Then elaborate. I'm still dont understand what youre asking.
I asked this:
"And how much more revenue do they bring in than teachers?"
Revenue = money. To "bring in" would imply "earn for the community"
So let's rephrase:
How much more money [does a football coach] earn for the community than teachers?
If the football program is good, and people want to go out and watch it, you get several sources of revenue:
- Ticket sales
- Concessions
- Gifts/Donations
- Increased restaurant business (hey, let's all go out for pizza, etc.)
- Increased local business in general (need to fill up the tank, get a soda, rent a room, etc).
All of which you may very well NOT earn if the football program is bad, and people would rather stay at home.
In other words, the football coach can be an economic asset to your community immediately. Viewed as such, it is not impossible to see why a community might choose to invest in one.
Are you following me now?