Meh... people need to realize as well that all these game shows and feel good stories and Oprah car give aways aren't anything to be impressed with. For the company doing it, it is a tax write-off and allows them to make even more money, meanwhile as the giftee you are stuck with the tax burden of this good gesture.
Yeah, some people are horrible... but these shows aren't out there because they give money away to help people.