How do you create an environment that can be fun and exciting for a small number of players, but still be able to handle large influxes of players. To keep the large influxes from rolling across a map, the fields become harder to take. That makes it nearly impossible for a small number of players to have much impact, there is also no incentive for someone to defend a field if two or three players are attacking it.
I know we have different sized fields, but there really isn't a significant difference between them, the towns are all the same size. What would the effect be if that difference was exaggerated? Difference sized towns, small fields would become little dirt patches (maybe certain aircraft are unable to launch), Large fields would become more fortified (tanks can't just roll onto the field). The smaller fields would give the low number people something to do and maybe split up the fight when larger numbers are around. Of course you don't want to make the large fields so much more difficult that it encourages the hordes more. I am still a proponent of more strategy involved. If taking a large field required removing strategic elements around it, cutting off re-supply, cutting off adjacent field support, it may split up the hordes more.
This is not a well thought-out idea, simply a idea that popped in my head. It would require a TON of changes and new models, which is a huge inhibiting factor. Eh, just a thought.