The typical player who makes it as far as this forum, creating an account and wading in, is the same player type who will read the manual from cover to cover. Might go to the DA to duel but, keep throwing himself at you and this game until he can beat you or become friends with you out of respect. Or your lifelong enemy because you need someone to shoot at in a shooting game. And you gents are a minority who pretty much interact with only yourselves, since you are the demographic who will probably stick around for a long time because you are motivated to develop "yourself" against the crucible of the game.
Who is the player that never comes to this forum. Never reads the manual. Never goes to the DA unless to HO in a Tempest at the lake. And drives you nuts on range asking how to do the simplest things while playing the game in the dweebiest chicken guano manner possible to survive above everything else? And is very likely to get bored or frustrated and leave unless fortunate enough to find friends to keep returning to play with?
You keep defining this game around your selves and assuming your desires and motivations in others while trying to come up with strategies to keep them engaged in this game. Problem being, your strategies will work on yourselves but, bore them to tears. They are not you, never will be you. And don't seek from this game what you seek. Nor hold any sacred value to the principles you conduct your selves with in this game.
Consider the complaints that Hitech has allowed the game to slip into arcadishness over the years to keep up subscriptions. Aside from the dweebiesh game play inherit in this demographic. What really keeps them coming back over the long haul?
Friends and the feeling they belong to something. Once they achieve that, they will learn from their friends like little sponges because they have a reason to learn. The vTards were the perfect example for this. Someone picked up new players giving them something to be part of regardless of their skills. Then led them to victories they could be proud of as a group of friends.
The individualist has no problem finding anything he needs to play the game or producing learning aids to help others. The other demographic is not looking for learning aids or helping hands. He's looking to be a member of a group that accepts him. Then he's ready to learn.
Know your target audience when you are selling cars before you waste the marketing budget.