Viral marketing

[mthrockmor]

I joined an internet forum where I think doing some viral marketing of AH may drag in a few airplane geeks like us. Does AH have an icon/avatar link specific for marketing? The ideal in my mind, I joined AH after watching some TV commercials on the Military or History Channel. A link to those commercials would be great. I want to build a wing of Tennesseans dedicated to flying Fw-190A5s - das butcher bird mafia!!

Is it there and I just don't see it?

boo

[TonyJoey]

I wish that commercial still played once in a while on the Military Channel. It got me in the skies, and I'm sure many others as well.

[gyrene81]

considered using Vudu's or Agent360's youtube links?

[shppr01]

Aces High also has a FB page as well,

[bacon8tr]

I wish that commercial still played once in a while on the Military Channel. It got me in the skies, and I'm sure many others as well.

Same here 

[LCADolby]

Having made films for AcesHigh and found not one of them in anyplace to promote AcesHigh... I weep

[titanic3]

Having made films for AcesHigh and found not one of them in anyplace to promote AcesHigh... I weep

Reddit.com

Though I feel like if HTC wanted more players, they would've advertised a whole lot more by now. So why bother.

[Brooke]

Advertising is not free and resources are not unlimited.  In business, you have to see if the return on investment is positive or more positive than other uses of the resources.  A lack of advertising that you see is not at all an indication that a business doesn't want more customers (which is almost never the case).

[SmokinLoon]

I watched the advert on the History Channel back in Dec or '07 or Jan '08.  I've been playing AH since Jan of '08.   

[mthrockmor]

Advertising costs though most businesses cannot live without new customers. Translation, you can't afford to not afford advertising. I wonder how new sticks are learning about AH?

I have no idea the full scope of what AH is doing. Regardless, if there was a couple neat links to promote it on this new forum I'm goofing around in I would do so.

boo

[Brooke]

There are various routes potentially to getting new customers and various forms of advertising.  There are TV ads, magazine ads, web promotion,  how you maintain your own web site so that people doing searches find you and are enticed to give it a try, stuff at gaming conferences or sponsorships, free 2-week trials, mailings, co-marketing (such as ads delivered with related products), word of mouth, etc.  Also, there is how much you do of which one.

All of these things have to be judged based on return on investment.  Depending on your product and customer base, some of them (sometimes most of them) are a waste of money.  Or they make sense to do, given your budget and dynamics of your business, once in a while as opposed to frequently.

Also, you have to consider alternative uses of the resources.  Is it better to spend money on a magazine ad or to use that money toward adding a new feature to the game?  This is just one of a very large number of tradeoffs that you decide when you manage a business.

[deadstikmac]

Why can't others like myself post about AH2 on other social media? We could be their advertising if everyone who plays the game would do a search on google for flight sim games and go to the forums of those games found and just simply ask if anyone has heard of Aces High. Just one or two posts per person would be around 2000 posts about the game.

[715]

I sometimes wonder where new AH players would come from.  I know I came from Air Warrior and I found Air Warrior due to interest in the many, many boxed flight simulation/combat games.  But that was a very long time ago.  Where are the boxed flight sim games now?  A quick check of Amazon doesn't turn up much at all that is current.  MS Flight Sim is dead (they fired the development team quite awhile ago, but still sell Flight Sim X).  I get the impression that most current games are FPS?  Is that true?  Do any of them involve piloting a vehicle or is the majority of game play based on FPS?  The only major vehicle based (as opposed to armed person or mech based) game I can think of (besides AH) is WoT.  Are there others?  I guess I trying to assess if AH fills a niche that isn't particularly popular anymore?

[mthrockmor]

One or a few of our members that love to make AH fight videos, makes a few 45 second, intense videos to promote AH. Then Soulyss creates a poster that is both a jpeg as well as link to the videos. The videos are hosted somewhere on either AHs website or their Facebook. We can then take the jpeg/link and post away.

If a few dozen of us posted something like this weekly who knows what the cat will drag in. These viral things, when done well, work incredible well. I'm sure AH is doing plenty of things in this area. I'm not criticizing them just noting I'm happy to help in my miniature universe.

boo

[Brooke]

Player promotion is a good thing.  The more people that are into it, the better!