Exactly. There must be a pair of parents in Texas who are freaking geniuses because you seem to think as I do. IMO, there is no way in hell that contingent is played out. It's just under exploited.
Let's take an anecdotal case - call him Dan, because that's ( two cases, actually, both similar) his name. Both Dan's are in their 50's. both have two kids nearly, in, or just graduated from college, both are married, and both are huge WWII fans. Neither would have awareness of ah had I not told them. Neither is particularly afraid of 15/month, although both have some fear of:
1. The hardware hurdle -needing to go get a stick/pedals. One of the Dans has both but doesn't have time to set them up.
2. The learning curve
3. The arena/competitive aspect ( both are concerned they'll embarrass themselves, something I have ceased to fear via lots of practical experience in same)
Let's take another anecdotal case, call him Tono. Tono is also in his 50's and is a huge WwII fan. Tono's only hurdle is that he's an aging playboy who refuses to commit to anything other than boats and motorcycles and steadfastly refuses to pay 14.95 a month for something he gets for free, sort of, over at WT.
I think the two Dans are a better contingent to pursue but, in some ways, their hurdle is higher and ties, in a way, to Skyyr's point about relevance. Yes, pretty graphics are important for relevance but, especially in the case of some of these older guys with careers and families, so is ease of use. Is there some way to, pusher style, bring these guys in via an improved awareness campaign and some kind of easy mode intro arena?