Chalenge and myself were talking about this in a couple threads here in hardware. I'd said that with the last few new generations with nVidia this has happened, just like this. The 7xx series was going to drop drastically just a couple weeks out from the 9xx series (they are skipping 8xx except for gaming laptops for some reason). Same thing with the Intel x99 new 2011 socket MB and CPUs, which just came out, and has forced down the price of the x79 remaining stock on a lot of sites.
I'm waiting for the 9xx series, I've been patiently waiting for both that and the x99 platform release, and it's 1/2 way there now. As tempting as some of the 7xx deals are, I have a 780ti in one box, and still have the fastest 680 cards x2 in SLI in another, but I'm going to wait for the 9xx for that one to upgrade to vid cards.