I've been watching a lot more youtube channels lately (more than television by far) especially since youtube is available on most/all smart tvs.
Anyway, I was wondering as I'm watching these gamers with tons of subscribers who are testing out games and stuff, if it wouldn't be more prudent to get them to test the game rather than start a channel from scratch with zero gaming subscribers. You'd reach a more correct audience than television commercials and it's probably more cost effective.
could be just an email to a few of those folks asking them if they are willing to check out the game and how that works.