I looked at your link........this interests me.
Can you elaborate on this some more?
PM me if you deem necessary..................
AFAIK they run a managed service using Cylance. Cyclance doesn't come in SMB or home form (I think the minimum license is 250 nodes). Quite possibly may not be the right product for home, but for a small business of 5-10 users. If you're a small business and you've had crypto-ware issues this is a great option.
The only reason I mention products like Cylance is that these are the features you should be looking for going forward. Products like Cylance and Carbon Black are the new benchmarks for AV. I had Cylance running for a year and it picked up EVERY SINGLE MALWARE SAMPLE I was playing with while McAfee and MSE were clueless for weeks.
Trend Micro has some similar tech I think but afaik it doesn't exist in the home user platform. Webroot might be another to look at.
For the layman, typical AV tech relies heavily on signatures. Signatures are derived from the malware itself. So you have to know about a virus to protect against it. These days a new piece of malware is release every second on average. Say it takes an antivirus vender 24 hours (very optimistic) to find this new malware, then write a signature and test it. That is around 48 hrs from malware release to a signature being available). That means you are typically exposed ~160000 malware apps at any time.
The AV products use behaviour testing and 'AI' to look for new malware. So no signatures required (though I like to have signature based AV to quickly clean out old well known malware stuff that pops up occasionally).
Right now the AV market is a bit of a train wreck.
edit: after all that I had a look around at stuff again, for SMB/Home I would look at Webroot.