lets see what the headline is. The social sciences love to get a new term out there, really describe something well. The trick is to describe it so it appears to be truth. of course, it would be a false theory if proven wrong, although they always have human variability as a excuse. hence definitions and terms that float and overlap like a cloud. Thankfully we all operate on a similar machine and our behavior and reality are rather similar, allowing this "science" function.
Also, the point of what will seep out of this paper to gather in the collective mind, probably the headline. What's the headline? That's the agenda and money maker. Oh look, just like most "science", the trusted "scientists" opinion is put at the top of the label, not facts or truth. just a haphazard headline to make money and pay some bills. I really don't want to fund more research Mr. West. Id like to see you go out and get a real job, pay some taxes that fund your university ya know. thanks.