The root cause for low numbers is people leaving.
Just saying... .
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Correct, but incomplete, IMHO.
All games have people leaving all the time. This game did too even when it had 600+ players a night. It is unreasonable to think that attrition number is ever going to be close to zero. It might not even be more now than it was at the games peak.
The other term of the equation is how many people are being added. I'm pretty sure that is not as high as it was at the game's peak.
A more complete statement might be that the root cause of low numbers is not as many people coming in as leaving.
As I said before, I think HTC had a stroke of luck in the early days with the demise of AW and FA. Ready-made, pre-packages users looking for a replacement sim. That and a loyal base at Warbirds that were willing to follow him to another sim. That was winning the lottery for a startup.
Now, it's going to be a much harder slog to replace every player that dies of old age. That's going to require flexibility and openness to change. A different generation. A different market. Different expectations.
If it were easy, everybody would own a MMOG.
