Bugs are cheaper by a VERY long way than beef.
We crave meat today, in part, because our brains evolved on the African savanna and are still wired to seek out energy-dense sources of protein. It’s similar to our penchant for sugar, a rare calorie-rich commodity to our foraging ancestors whose brains rewarded them for finding ripe fruit.
But we also crave meat because of its cultural significance. Different cultures are more or less meat-centric, although there’s a clear correlation between wealth and meat consumption. Industrialized Western nations average more than 220 pounds of meat per person per year, while the poorest African nations average less than 22 pounds per person.
An overly meaty diet has been linked to heart disease, diabetes and certain cancers—things our distant ancestors never had to worry about, because they didn’t live long enough to fall victim to chronic disease. “The goals of life for our ancestors was very different than ours,” says Zaraska. “Their goal was to survive to the next day.”