I 100% agree with the free copy thing. I have bought all of the games I like, but I tried most of them extensively before buying them. Some were legit demos, but I have more than a few ripped copies of games laying around given to me by friends. If they survived more than a month on my hard drive, I got a legit copy.
Look at HTC... they have the most open game of any of the online flight sims. Only the main arena servers are not free. Yet they seem to be doing much better than their competition.
I would like to believe most people are decent and will pay a fair price for a fair product as I generally do, despite the number of friends I know who do otherwise because they are too cheap or too poor to get things legitimately.
Though I don't mind seeing pirates like Microsoft getting a taste of their own medicine by having people pirate their software: eye for an eye.