Be nice to Strategy First guys.

The President of Strategy First is a class act, and a great friend to wargamers.
They've had some great titles. They co-published the best selling (note: I didn't say 'best wargame', but it was a fun 'beer & pretzels' game for it's time) wargame of all time - SSIs 'Panzer General'.
The President of Strategy First has pushed for publication of alot of titles that no 'main stream' publisher was interested in but were nonetheless enjoyed greatly by the wargaming community. That takes some guts - if you guys ever saw what % of the market base as a whole were 'wargamers' (I'm talking about % of potential game buyers who buy wargames), you'd know that the only reason major publishers publish wargames is because someone at the publisher likes wargames.

My data is really old (it's been a long, long time since I've been 'in the business') but I recall that the total # of 'die hard' wargamers that could be counted on to buy any wargame from SSI ('Steel Panthers', etc.) was a little under 10,000. The way SSI got away with publishing those titles was that the entire dev. team for all of them was in-house (i.e. already salaried and working on multiple projects) and the core members of the team (coders, head developers, guys way above me) *really* knew their stuff. For all you coders out there - Norm Koger, of SSI (a coder) ported 'Red Lightning' from the PC to the Amiga (yeah...'back in the day' for sure) and did so in a very short time - learning Amiga code as he was doing the porting.
There were zero bugs in that port. That's a good coder.

Don't get down on a publisher because of a demo - it's a demo. It hasn't yet had 10% of the platform testing it's going to eventually get before release.
As for 'another strategy first POS'...when you are a publisher, you have to trust the development team you deal with. Sometimes the publisher is not told the truth, or the development team falls apart, etc.
In my experience with Strategy First (while at SSI) all I know is that SSI was up front with SF, the product sold well, and everyone made $$$. Seemed reasonable to me.
Mike/wulfie