How about making them available to COMBATSIM, Avault, Gamespot and the other game related sites FIRST before making it available for download from their own webpage....
Make sure those sites have links to download new versions first BEFORE you release to general public.
This way, you dont overburden your servers for the first couple of days after a download is released making gameplay problematic for those with the software already.
Just a thought.
-Ding