Mav, our sporting system is remakably different to the US system.
And as such our leading sportsmen ARE our heros. To be an All Black is to become a living legend. You have to work hard, to put yourself physically and mentally on the line to become an All Black. The road to being an All Black is not paved with college Scholarships, vendor sponsorships and all that other US crap. It is paved with blood and sweat.
When the All Blacks take to the field, the represent 3 million Kiwis who are backing them every step of the way. When they win, the nation feels their joy, when they lose, the nation feels the loss too.
Having seen tidbits of US sports I can understand how you might be so cynical. But until you set foot over here and attend a rugby international I hardly think you are qualified to judge our nations finest. When was the last time one of your top players set foot on a suburban park to play a club level game?
I think you'll find the Aussies, South Africans, French, Pommies, Welsh, and Scots feel exactly the same way: our sportsmen are our heros and deservedly too.
As for children, the captain of my home team (Wellington Lions) played the last 25 mins of the NPC final with a broken arm. It was the first time we've won in a long long time, and it was also his retirement game. That earns my respect.
Gatso my home team is the Lions (NPC) and Hurricanes (Super 12). We have Lomu, Umaga, and Cullen in our back lineup