it was just making me think, wouldn't it be nice if a robot sat behind every one of our politicians and every time they tried to write a hallmark card to make their point they would get an electric shock?
I would feel their pain... (wipes tear

)
Actually, it's saps like me in my former career who write the words and would feel the shocking stings. It's marketing 101, whether it's politics or hemorrhoid cream. Facts confuse, but emotion moves product.
[What's funny, is that as a speech writer you sometimes not only get to clarify policy, but actually set it if the speaker isn't paying too much attention. PR gets pretty weasely, but I kinda miss it actually. Especially on payday

]
Charon