seriously, I always wondered how they made such creative songs/videos.  
Frank: Hey Lou, I got this great idea for a new rap video.
Lou: No way!  Let's hear it!
Frank: Ok, ok.  So we'll have this rap star stand in front of the camera, gesture, and flash gang signs at it!
Lou: Hmm, has potential.  
Frank:  I'm not done.  He'll be wearing tons of gold chains too!
Lou: Now we're getting somwhere.  
Frank:  No no there's more.  The camera will zoom out, and there will be this HUGE white SUV.  It'll have tinted windows, and - get this - CHROME wheels!
Lou:  Ooh, and it'll drive real slow with the rap star flashing gang signs out the window!
Frank: Yeah!!! And then it'll pull up to a big party with lots of half naked people just grinding away in the street, and the rapper will get out while women shove their butts at the camera!!
Lou:  This will be the best rap video ever!  Nobody has ever done anything like it!  How do you think this stuff up, Frank?
Frank:  I guess I'm just inspired.