Thought y'all might like a free scoop of ice cream between flights to support a good cause. April 30th only!
MiGBaskin-Robbins to Host Global “Free Scoop Night”
Annual Event Dishes Out Ice Cream Around the World
GLENDALE, Calif. (March 5, 2003) – Baskin-Robbins today announced its fourth
annual "Free Scoop Night" event on Wednesday, April 30 from 6 to 10 p.m. local time. For the
first time, this flavorful event has "gone global," and stores from Australia and the Caribbean to
Asia and South America will be dishing out a free scoop of ice cream to customers.
In the United States, for every free scoop served at participating locations, Baskin-Robbins
will make a donation to First Book, a national nonprofit organization that provides free,
new books to children from low-income families. To date, Baskin-Robbins’ Free Scoop Night
donations have enabled First Book to distribute nearly a million new books to children across the
United States.
“We’re excited that this year through Free Scoop Night, we can say thank you, gracias,
komapsumnida, obrigada, and domo arigato to our customers around the world," said Debra
Newton, global communications director for Baskin-Robbins. “Here in the United States, this
event provides an opportunity for us to underscore the importance of reading and children’s
literacy."
“For the fourth year in a row, Baskin-Robbins is making a terrific commitment to First
Book, to literacy and to children," said Kyle Zimmer, President of First Book. "Thanks to the
people of Baskin-Robbins, children across America will have wonderful bedtime stories today
and brighter futures tomorrow.”
Currently, Canada, Australia, Korea, Malaysia, Ecuador, Columbia, Portugal, Spain, Dominican Republic, Aruba, and Curacao will host Free Scoop Night on April 30. Japan will host Free Scoop Night on May 9, that nation's national ice cream day.
With more than 3 million consumers expected to stop by participating stores nationwide
to enjoy a free scoop of their favorite flavor, Baskin-Robbins expects to give out an equivalent of
208 scoops per second. Around the world, Baskin-Robbins anticipates an additional 700,000
people will enjoy a free scoop of ice cream during the event.
About First Book
Washington D.C. based First Book is a national nonprofit organization with a single
mission: to give children from low-income families the opportunity to read and own their first
new books. The primary goal of First Book is to work with existing literacy programs to
distribute new books to children who, for economic reasons, have little or no access to books. In
the last two years alone, First Book has provided almost 15 million new books to children in
need in hundreds of communities nationwide. For more information about First Book, or to
donate a book to a needy child online, please visit
http://www.firstbook.org.About Baskin-Robbins
As the world’s largest chain of ice cream specialty stores, Baskin-Robbins creates and
markets its innovative, high-quality premium ice cream, specialty frozen desserts and beverages
in the company’s more than 4,700 retail stores around the globe. Baskin-Robbins is operated
and marketed by Allied Domecq Quick Service Restaurants, which is part of U.K.-based Allied
Domecq PLC. Baskin-Robbins carries on the tradition of offering spoonfuls of happiness to
millions of customers every day. Check with participating Baskin-Robbins stores in your area
for more information about Free Scoop Night or log on to
http://www.BaskinRobbins.com for
participating U.S. store information.
