As I said, the game has enormous potential for the DIY simmers, all those people making models for the MS sims, for EAW, for IL2, can get their great stuff easily into TW. Those map and scenario designers can get their stuff done too. Furball only arenas, strat servers, historical scenarios, what if scenarios...
Target Spanish Civil War, Target Secret Weapons of the Luftwaffe... mmm
I fail to picture the bussiness model working though, because I don't know if all this hobbyist goodness is going to/must happen before or after their are able to start getting their 12.95$/mo or whatever they intend to charge.
As it is now, the technical base of the beta seems good, graphics are on par, FM is on par, netcode works. Of course is not as mindboggling now after years of AH or WB or AW.
I think that if the three starting projects are fleshed out in a few months and they hook up some of the good texturing and modelling aficionados, they are into bussiness.