If love is a battlefield (according to Pat Benatar), then you'll want to arm yourself with some military intelligence about the strategies the women will be using on you.
Ignorance is no excuse!
====From Yahoo News====
Finding a Husband, the Harvard Business School WayWed Sep 24, 8:10 AM ET
By Jill Serjeant
LOS ANGELES (Reuters) - Over 35? Still looking for Mr. Right? Feeling left on the shelf?
Perhaps it is time to
repackage your assets, take a hard look at your personal brand and start telemarketing yourself. Sounds a bit like launching a new laundry soap, or marketing yogurt as an aphrodisiac? That's precisely what
former marketing consultant turned find-a-husband coach Rachel Greenwald is suggesting in her new book "Find a Husband After 35 Using What I learned at Harvard Business School." "It's not very traditional to hear the words 'dating' and 'Harvard Business School' in the same sentence. But I believe this is marriage 911 -- an emergency -- and I think it requires proven business techniques to get results," Greenwald told Reuters in an interview.
This is no book for the faint-hearted, for die-hard romantics or wilting wallflowers. Finding a husband ain't easy in the United States where
there are 28 million single women over age 35 compared to a mere 18 million men. Greenwald, who used to market Evian water and Carolee jewelry,
has put together a 15-step program that shows women how to package their assets, develop a personal brand, use telemarketing to get the word out, establish a husband-search budget and hold performance reviews to assess results. She even tells women
how to conduct a toe-curling "exit interview" with a man who has just dumped them to find out what went wrong. Is this female code-speak for make-up sex? 
These are tactics Greenwald successfully used herself 11 years ago when she determined to marry before 35, and which she started using herself to help her single friends, all "smart and fabulous women" who for some reason had reached their late 30s or early 40s but hadn't found the man they wanted to wed.
"I realized I was giving them the same stuff I was saying in my day job as a marketing consultant -- packaging, branding, niche marketing -- and it struck me
there was a connection between brand marketing and dating tactics that really made sense," Greenwald said.
Greenwald married her husband, Brad, 11 years ago at age 28 after meeting him at
her own "event marketing" party (step 12 in her system). The couple has three children and Greenwald describes her husband as "the most incredible man on this Earth."
MENTAL VIAGRA
If
phoning literally everyone you know and asking them to fix you up with a date, growing your hair, buying a push-up bra or moving in order to meet new men smacks of desperation a generation after women's liberation, this book is not for you.
"I don't even use the word desperate. It is not in my dictionary. I think proactive and empowering are the words that describe the steps," she said, adding that women will need a "strong dose of mental Viagra" to stay on the program.
She has clearly found a market.
The book, which assures the majority of serious students they can find a husband in 12 to 18 months, was already in the top 50 best-seller list on Amazon.com a week before it was published in the United States. It has also been optioned for a movie by the studio behind "How to Lose a Guy in 10 Days" as the basis for a romantic comedy about a woman who follows the program.
Greenwald, who will work as a consultant on the movie, is anxious to ensure that the "woman is portrayed with respect in this movie instead of the stereotype that there must be something wrong with her."
The book spends little time asking women to analyze why they are single, although
Greenwald notes the high divorce rate, the fact that men tend to remarry younger women, and suspects that some women may have let their dating skills slip while pursuing a career. Overwhelming
feedback from men has proved that males looking for wives could also brush up their marketing skills. "It surprises me that women say they can't find any men, and men say they can't find any women. So really it is a marketing challenge of how to connect these two entities."
"Just change the pronouns in the book and it is the exact same advice.
This book is universal for men for women, for gays and lesbians, and for people of any age," she said.
But not apparently for the French. Although the book is to be published in at least a dozen other countries, there will be no French edition.
"The French publishing representative said
no one in France would buy this book, because everyone there wants to get rid of their husband, not find one," the author said.
