Special events are run by people who are not part of HTC. We are all player volunteers doing our thing as an independent, self-managed group.
We have no ability to do anything to the interface to AH. The most we've been able to do is to create the content for the Arena Message in melee arena. That was an avenue for us starting about 6-12 months ago.
Yes.. but Hitech should market these events on the Website, and on Steam for that matter. These are one of a kind, awesome events that could attract a lot of people, if they knew about it! Hitech should be encouraged to see that these types of events do well. And everyone who clicks on the website should see it on the front page. It would make it appear like a big deal. It would show enthusiasm. To me, the forums just don't bring enough shizaam excitement as a full post sectional on the front page website. That is what is missing IMO...