17mm for instance, lets look at that. For starters, the round would have to be designed from scratch, and there is no gun that fires it. All the good, reliable 20mm, 15mm, 13.1mm and 12.7mm guns cannot chamber it.
So you need to develop, from scratch, a new gun, and round. The Air Ministry is going to ask "why spend all this time and money on this when we can chamber it for an exisiting 20mm round?". If your answer was "gee it sounds different", they will likely thank you for your proposal and shelve the idea.
Why wouldn't you just use a 20mm shell? There is no great advantage in using a 17mm weapon. Its large enough that the difference is too slight to have any great meaning. You would be unlikely to convince an air force to spend the $$$ and time just to have a 17mm weapon that may not work as you had hoped, and that may be no better than the 20mm one you have available already, that you know works.
Also remember shell design is not just about the "mm" its about the weight of the round, in grams, and the powder it has, and the the HE capacity (if any).
In other words, you can have many different 12.7mm rounds, and they can all be different in power and range. They are not all made the same. Also, they can be tracer, HE, API, AP, ect ect. Same for the other rounds.
In the end, there has to be a *demonstrated need* < to have the new round and gun, and most often, existing calibers will suffice. Its not a fashion show, where you wear a "new look" to be cool and trendy.
Its a good Q. though, and it is interesting to look into it, don't take my posts as slamming you for asking.
I'm not.