Getting a squad started can be a very difficult task. You're going to get quality members based on a positive reputation, both of yourself and your squad. Unless you're part of the .01% of hairless ankle players in the game, people won't join your squad simply because of your name. Don't expect much results in the first couple of tours.
-IMO, You have to determine what you want your squad to be, and what you expect of your members. I'm not saying you need to be a harsh CO, have fun, but make sure your squad doesn't develop a reputation of poor behavior.
- Be good at what you do; players want to be a part of a good squad. I'll use the 91st as an example, we don't always have a huge impact on the game, that's not our main goal; however, we always have fun, and usually hit our targets.
-Don't just grab up anyone who will join you. Even with two people, you need to vet recruits to make sure they work well with the squad. You might find the personality of a player doesn't fit with what you want the squad to be.
-Although I'm not sure how effective recruiting on country channel is, use country to inform people of your missions. i.e. "303rd going to drop hangers at 45" or "303rd running B-17 mission out of 54, vox ### if you would like to join us".
-Finally, have fun. Just make sure you're enjoying what you're doing and remember that's the reason you're playing this game in the first place.
Good luck.
