Someone wanting to try out new flight sims and/or WWII combat games would never find it.
That's right, searching for WW2 online games either gives Flash based browser games or those delivered over Steam.
Optimizing a website for Google isn't a dark art. Gone are the days when you could use Webster's dictionary as a meta file to get boost your visibility. A handful of quality search words should do. Google seems to rather read the contents than the meta files. Titles, sub titles and lead paragraphs are what count.
Then again, Google and its partners like to sell visibility, raising the rank of their best paying customers using similar search words.