EA done flat took over NFL Ffootbal. No more Sega for a minute.
Only Game in Town
EA buys exclusive NFL videogame rights.
December 14, 2004 - Just when you thought ESPN Videogames was catching up, in one move, they've never been farther behind. Electronic Arts announced today an exclusive licensing agreement with the National Football League and Players Inc. to develop, publish, and distribute interactive football games. These agreements give EA the exclusive rights to the NFL teams, stadiums, and players for use in its football video games for the next five years.
You read that right... exclusive rights to the NFL teams, stadiums, and players.
Meaning no ESPN NFL 2K6, no more NFL GameDay, and bye-bye NFL Blitz. All football fans will be left with are Madden, NFL Street, and a new unannounced football management game that is in the works from, you guessed it, EA Sports.
"All of our data shows that there is a huge market for manager-style games," said Jeff Brown, director of corporate communications for Electronic Arts, "And you could see a new type of football game from EA."
The agreement also provides the opportunity for new games and for EA to access both NFL Films and the NFL Network for use in the games.
"We are pleased to expand our agreement with Electronic Arts, the leading videogame manufacturer and a valued NFL partner," said NFL Commissioner Paul Tagliabue. "We look forward to working with EA to continue to enhance the quality of NFL videogames that our fans have enjoyed for many years."
"For more than a decade, EA has produced the most authentic football product for fans of the game" said Players Inc. Chairman Gene Upshaw. "This exclusive relationship will maximize the value of NFL players through EA's continued commitment to bring fans closer to the game."
"We are excited about the opportunity to further enhance our relationship with the NFL and Players Inc." said Larry Probst, chairman and CEO of Electronic Arts. "The five-year agreements will usher NFL fans through the console technology transition with new ideas and innovative game play experiences."
The agreement covers consoles, PC, and handheld systems, as well as console online features. The agreement does not include other games available on the Internet or wireless devices, including cellular phones.
"We (EA) have proposed exclusivity several times in the past, but this year, in the spring the NFL had an off-site meeting, and they decided to consider bids for exclusivity," Brown told IGN in an exclusive interview. "Several bids were submitted but they accepted EA's. I cannot tell you how much this cost, but exclusivity is expensive, we are paying a premium. It wasn't cheap. I can tell you this, though, all parties all happy with this agreement, and Wall Street seems happy with it too."
Brown continued: "Look at what else EA has done, look at FIFA, PGA Golf Tour and NASCAR, we have exclusivity rights for all those licenses as well."
"The reason that you're noticing a certain vagueness to the language in the press release is because the license deals do not include smaller games such as Atari's Backyard Football; it's not subject to this agreement due to their numbers. And any wireless game or cell phone game is not part of the deal either."
Also not part of the deal are, obviously, non-licensed football games. The first company to come forward to IGN with such a game is Midway, makers of classic sports titles like NFL Blitz and NBA Jam.
Midway has hired the writer of the show "Playmakers" to develop a new title, Blitz: Playmakers. The game will feature everything the NFL hated about the TV show, including drug use, and off-the-field habits the NFL likes to pretend never happens.
According to an interview earlier this year with Street & Smith's Sports Business Journal, an NFL spokesperson confirmed that they were through working with Midway: "Midway has been quietly dropped in a 'mutual decision' as an NFL videogame licensee after years of controversy over the level of violence in its NFL Blitz game."
When IGN contacted Midway about the rumored Blitz: Playmakers, a spokesperson confirmed the game's existence and told us: "Enough of the 'No Fun League'...it's now time to talk about and prepare for the game the NFL wouldn't let anyone make...Blitz the way it should be played."
Whether or not ESPN, 989, and Microsoft follow Midway's lead and develop football games without the license remains to be seen.
On a scarier note for these same publishers, rumors are already circulating that EA is attempting to negotiate similar deals with the NBA and Major League Baseball. When IGN contacted Trudy Muller, spokesperson for Electronic Arts about these rumors, she told us: "We cannot speculate at this time about any further plans these other leagues may have."
An ominous sign for sports game publishers everywhere to say the least.
Check back to IGN Sports for the latest on this genre-shattering deal.
Apparently, EA is in the business of killing smaller companies
