Originally posted by Sandman
It's all about elasticity of demand.
Precisely.
...in most cases.
Drug companies create an artificially high demand, so we all pay more. I have sales rep friends who acknowledge this. They have taken me to lunch and dinner on their corporate accounts. They push their products on doctors. They try to keep generic drug prescriptions from being written/filled.
I'm not a conspiracy theorist. This is how it works. My wife and I could've worked in the industry (not sales reps...but actual R&D), but won't...ever.
But there are even cases where 'elasticity of demand' do not apply. Take cancer drugs. The population of people with cancer is a roughly fixed percentage. It's not like they want to buy the drugs. They all HAVE to have treatment or they die.
It's not the decision of buying a BMW 540 vs a Ford Focus. Or even Heinz ketchup vs Hunt's. Drug companies in many cases have a fixed population that has to have their product, or they die.
I'm getting too
now (not at you, but at the situation) so this is my last post. Cheers