Author Topic: AH II Boxed Set Available in Stores  (Read 1412 times)

Offline Easyscor

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Re: AH II Boxed Set Available in Stores
« Reply #30 on: August 29, 2008, 12:29:08 PM »
The Linux distribution sets are a good model for retail AHII.

The packaging cost from a firm (Silicon Valley) familiar with software packaging could be kept down, reducing the expense which can be recouped in the sale, and the free service term would cause no cash outlay on the part of htc.

With htc's usual IP address tracking, and an account password for the one-time free term included in each set, repeated retail returns would have no benefit to the kids trying that approach as an IP attempting to use the free service more then once would be denied access regardless of password. The box could be freely given to anyone else and the standard 2 weeks free trial would be in effect at any second IP if accepted as the IP of a new customer.

I do agree that some caned practice missions would need to be included.
« Last Edit: August 29, 2008, 12:30:42 PM by Easyscor »
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Offline BaldEagl

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Re: AH II Boxed Set Available in Stores
« Reply #31 on: August 29, 2008, 12:36:42 PM »
Why do you think EA is so succesful?  It's certainly not the quality of their products. 

They have deep pockets, a continual flow of new product, a huge mass market advertising budget and know how to play at retail.

HTC is the polar opposite.  They have a quality product appealing to a specialized niche market and are distributed directly to their consumers via the Internet.

No doubt both are succesful but what you're suggesting is a fundamental change in the business plan and culture of HTC.  HT has clearly stated that they wish to remain a small, highly dedicated company.  This would change all that.
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Offline BoilerDown

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Re: AH II Boxed Set Available in Stores
« Reply #32 on: August 29, 2008, 12:58:36 PM »
To make AHII sell as a boxed game, it must become entirely viable as a stand-alone sim.

No.  Just look at the broad MMO market (cause AH2 is a MMO, just one that's very unlike the others, who are all MMORPGs).  They're all on the shelf at Wal Mart, but have no non-online gameplay.

That's missing the point though, those games have huge budgets, distribution deals, etc, etc, etc.  HTC can't afford to do the same thing as them.  And besides that, they shouldn't do it, as the games are very different.  What you're talking about is hugely expensive.  A better cheaper way, which by the way HTC also shouldn't do, would be to go all AOL on everyone and send a CD in the mail to everyone in the country.

But the fact is you need a joystick, and good one, to play this game.  And now-a-days, very few people have even a bad one.

But I've already posted that idea twice now.

My other idea is that HTC should put print ads in PC gamer magazines.  Yes, the kiddie percentage will increase.  But if they can buy the mag, they have the money to buy a joystick.  And if there's gamer mags that specificly target MMORPG gamers, they should put the ads in those mags.  The roleplayers will be your future scenario players.  The PvPers are DYING right now to play a game that takes skill instead of gear, and AH is just such a game, only MMORPG players have never heard of it.

Put this simple ad in World of Warcraft Gamer Monthly (if such a mag exists):

"Tired of Arena matches where you have no chance to beat the other team because of your class or their gear?  Want to play a game that actually takes SKILL to win?  Fly Aces High!"

And HTC will get all kinds of new subscribers practically overnight.
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Offline Shuffler

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Re: AH II Boxed Set Available in Stores
« Reply #33 on: August 29, 2008, 01:01:17 PM »
I have been thinking about this for a few weeks. I would really love to know the rationale behind it from the perspective of HTC. Why not offer a boxed set? Put it the major stores like Best Buy and Circuit City. We have some great artists that could do up a very nice three flapped box art. The price could include one month free subscription.


Why?
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Offline Ack-Ack

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Re: AH II Boxed Set Available in Stores
« Reply #34 on: August 29, 2008, 01:38:14 PM »
My other idea is that HTC should put print ads in PC gamer magazines. 


Yep and continue their commercials on the Military Channel and maybe expand them to the History and Discovery Channels as well.  HTC would probably drum up more customers that way than they would with a box version and at a dramatic cost reduction.


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Offline Bear76

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Re: AH II Boxed Set Available in Stores
« Reply #35 on: August 29, 2008, 01:53:20 PM »
It doesn't have to contain Combat Tour. Just a nicely done Boxed Set of AHII with a poster of WWII fighters and a free month subscription. Then when Combat Tour comes out it can be added as an expansion.
They could pre-order Combat Tour with a 2 week guaranted delivery  :D

Offline Shuffler

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Re: AH II Boxed Set Available in Stores
« Reply #36 on: August 29, 2008, 01:55:11 PM »
They could pre-order Combat Tour with a 2 week guaranted delivery  :D

hehe
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Offline rogerdee

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Re: AH II Boxed Set Available in Stores
« Reply #37 on: August 29, 2008, 02:10:17 PM »
The post started with the idea of boxed sets in the super stores and computer stores.
I can see this as a major undertaking too major at the moment with out good Ai missions.

But what if there was a boxed game with good Ai missions and it was sold at Air shows?
IF HTC had a stand with some linked computers for lan play and some playing Ai missions  then once the bug had bittern they
could buy the box set and take it with them?

It wouldn't have to be a as large a undertaking as puting it in the big shops but it is  a idea to go with.

Some well apointed box sets with a good show stand  at a airshow could boost the memership numbers.
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Offline 715

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Re: AH II Boxed Set Available in Stores
« Reply #38 on: August 29, 2008, 02:35:56 PM »
If the problem is that people are leary of giving a credit card number to an small unknown online company, I'd point out that the HT home page says you can try the program without a credit card.  The whole point to AH is online interactivity, so sooner or later they are going to have to give a credit card number to a small online company, even if they bought a boxed version.

If the problem is visibility then I think that, as already mentioned, advertisements in game magazines, and maybe even warbird flight magazines, are a good choice.  A flyer inside joysticks is probably a good idea too.  But if the joystick box had a small AH image and a "free flight sim" offer blurb on it, I think that might cause negative reaction as AH doesn't really stand alone apart from the online game play and buyers would feel "cheated".  So I am not sure that route for getting AH visibility in big box stores would work out well.

Air Warrior did sell a boxed version (I've got it right here), but I think that for AH to try that would probably be a big mistake for the reasons mentioned by BaldEagl and others.

I have a question.  How big a potential market is there for AH do you think?  I don't think you can compare it to CoD or Battlefield:xxxx.  Aren't those mostly FPS games?  It's more comparable to IL2-Sturmovik isn't it?  How big a market is IL2?

Offline Curval

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Re: AH II Boxed Set Available in Stores
« Reply #39 on: August 29, 2008, 02:40:07 PM »
Nothing irritates me more than buying a boxed set only to find out I can't play until I've downloaded a huge patch. 
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Offline Bruv119

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Re: AH II Boxed Set Available in Stores
« Reply #40 on: August 29, 2008, 02:53:03 PM »
IF HTC had a stand with some linked computers for lan play and some playing Ai missions  then once the bug had bittern they
could buy the box set and take it with them?

It wouldn't have to be a as large a undertaking as puting it in the big shops but it is  a idea to go with.

Some well apointed box sets with a good show stand  at a airshow could boost the memership numbers.

Great idea roger.

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Offline DMBEAR

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Re: AH II Boxed Set Available in Stores
« Reply #41 on: August 29, 2008, 03:57:13 PM »
Hi everyone. I'm DMBEAR, and I'm a recovering consoleholic.  I used to only play games on Nintendo,PS2, etc.  Just like my love life, I was only playing with myself.  I never played an on-line game before AcesHigh.  Now i don't own a console.   Luckily, I had a brother who's been trying to get me to fly on-line since Warbids.  Besides him there is no way I would have even tried the game. 
I don't think the commercials do the game justice, but a display in store could.  Think of a monitor with an on-line pilots view, the text buffer running(obviously not tuned to 200), and a headset.  The first 20 seconds would capture a bunch of people. :aok

Offline Spikes

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Re: AH II Boxed Set Available in Stores
« Reply #42 on: August 29, 2008, 04:38:04 PM »
Honestly, from what I've heard here, a boxed set is a 50/50 chance, and it'd be a chance HTC would have to be willing to take.  As people have said, and now I'm leaning towards, more advertisements on TV, websites, and such would benefit the company more than taking a chance at boxed sets would.
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Offline FiLtH

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Re: AH II Boxed Set Available in Stores
« Reply #43 on: August 29, 2008, 11:50:43 PM »
 Wouldnt a free cd with 2 weeks sub put in mags like WW2, and Aviation work ok?

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Offline Gixer

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Re: AH II Boxed Set Available in Stores
« Reply #44 on: August 30, 2008, 07:30:59 AM »
Wouldn't a free cd with 2 weeks sub put in mags like WW2, and Aviation work ok?

Nice idea but really the market of people that would play this and read real aviation magazines is tiny and I doubt they would have a CD for a game attached to their mag. You could use some PC Aviator mags, but those guys are use to looking at FS9/FSX screenshots. You'd have a bigger response using a small banner add on a porn site. Cheaper too. :lol

AH is great but it's just too small a target for marketing to be cost effective. Especially with the current graphics, most players are drawn by the latest and greatest graphics first, hard sell for an online game when they compare it to their favourite offline ride. Yes we know about the community,gameplay etc but eye candy is unfortunately what draws people in and makes the first impression.

Plus PC games are now completely dominated by WoW and Sims, most new titles are now cross platform or they don't get built. You only have to walk into a local game store to see the ever shrinking size of the PC Shelf compared to the ever growing consoles shelf. Only PC games at my local store are all in the bargin bin, bar a few first person shooters,Sims addons and WoW.

I wouldn't be suprised if the next version of MSFS was also X-Box ready...


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« Last Edit: August 30, 2008, 07:40:44 AM by Gixer »