Yes, but we are all stuck with Microsoft, like it or not. Apple is an option and until they take 50% of the marketplace, they will always be an option.
Most people are not aware of how things should work, but there are only a handful of companies that actually prey on that. Apple, Roxio, Norton, just to name a few. Whether it is done intentionally, or by design, can only be speculated.
Freeware has always been a risk. Yet, there are some very good freeware/shareware programs out there. Look at Foxit.
I could care less what iTunes can do and I am not impressed with it. The cost is far too high, even when it is free.
I am not going to be drawn into an Apple versus PC war here. Apple's track record with PC based software is what it is. iTunes hurts our game performance. It hurts connections to our servers. It is a huge resource, which should NOT be running all the time.