Just because you've never heard of a brand doesn't automatically make it bad.
True, EVGA has a good reputation, but it is also a HUGE leap in price... almost $80 more! That's almost half of the price of the card itself.
And MY point is that you claimed originally that it did not come with a lifetime warranty, "It's more [EVGA], but the warranty is a Lifetime Warranty." This implies that the card he is looking at does NOT come with a lifetime warranty, which tells me you either didn't bother to take the time to actually read his link, saw "sparkle" and automatically dismissed it's integrity, or are just too arrogant to care. I was just pointing out that you may have missed that.
And now that you're trying to cover up your mistake, "My point is EVGA will more than likely, be around a lot longer than Sparkle" rather than just admit that you were wrong and apologizing tells me it's most likely a combination of all three.
I'll agree with you. If the price was even CLOSE to the same (within 10%.. or maybe even 20%) then I personally would probably choose the EVGA over the Sparkle any day of the week, but when we're talking a difference in price of almost 50%... well I'm sorry but it would be hard to justify that much of a price difference. Not all of us are made of money and not all of us are as good as you.