Obviously I was provoking you with the choice of words. Business can't be done without healthy margins and in that sense it's always a ripoff of some sort. The more traditional businesses which cannot offer anything unique in terms of services naturally can't be that profitable. There's just too much competition. But when you offer something unique, let's say a Ferrari super car, you can set the price tag to the sky and yet have people lining up to buy it.
The world is full of products and services which are priced at true ripoff prices but yet are so desirable that people want to buy them regardless of the fact. And the companies that have the expertise and know-how to do it are the companies that can rocket in profitability.
By the way your example of auto repair is good and is happening all the time. The car repair services, especially the 'stealership' services operate just in the way you described. They charge you 80 dollars for a ball bearing that can be bought for 2 dollars using the same part number without the automaker branding.
Since I see you are in Finland, I understand a little bit better. Ripoff is overcharging a person for a product or service. The slang, at least in my area, is that it basically means stealing from someone by some sort of transaction. Not a good word to use when describing business practices. Sure there are people overpaying for products and services, and if they know they are paying the over inflated prices because they want it now, then it is not a ripoff. They are willing to pay the price to get hands on. Big difference in charging a less knowledgeable customer more than a knowledgeable customer.
You stated in an earlier post "If the customer is dumb enough to think his problems will be solved by a new computer he should be ready to pay overprice too" You are using the word "dumb" where in many cases it is a lack of knowledge why a customer may think that. So I guess you are not willing educate and provide a service for reasonable profit, but would rather sucker him for all you can get because of his lack of knowledge.
Anyway, I'm done, I really didn't want to HiJack the thread, I would rather see if he gets the computer running.
Fred