Simple answer for the runners: Fly planes others are less likely to run from and think are easy prey. It's not a cureall but I find it helps.
Some quotes from Sun Tzu to ponder:
All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.
Hold out baits to entice the enemy. Feign disorder, and crush him.
Pretend inferiority and encourage his arrogance.
Edit: The last quote in particular is worth remembering. Arrogance acquired from flying Spits/Ponys/LA7s/Doras is rather common place in the LW MA...